What Is Product Affinity

Matt Buchel answers What is Product Affinity and why is it important to have affinity in an importing business?

Hi everyone! Matt here. Now, I do get a question quite often in regards to products, okay? And there’s sort of a triangle that you need to understand about products and that’s you have to mathematically has to add up the income goal. It also has to have an affinity and obviously have a market. Now, we’re talking about affinity, now, what is affinity? Whatever you do, whatever product you choose to import, or whatever business you get into, you want to make sure that you have an affinity with it.

What I mean by affinity? You have a passion for it, okay? Because if the mathematics works which it quite often can, and a market exists and you don’t actually have the affinity, then what’s actually going to happen is you’re not gonna feel like, you’re not gonna want to wake up and do it. You’re not gonna want to follow through and when we get through and help customers get up and get going in their business, the one thing I always look for is: affinity. And that’s what we end up choosing, we actually guarantee people that we can help them with product selection and so on and so forth through affinity.

For example, if you like a women’s clothing, for example, okay? That will be a good product to go in to if you had affinity. Now that wouldn’t work for me but for the ladies it probably would. Now, if you’re a guy and you like camping, a good product might be an actual camper trailer coz you might have affinity with that and it’s hard to get. We always gonna get a hard to get.

So anyway, that’s a little tip. If you haven’t already, make sure you register for one of my upcoming importing discovery day. Check out importingdiscoveryday.com.au and hope to see you there soon!

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